The new life of the living room

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An exclusive study conducted by smartclip and RTL AdConnect to comprehend Europeans’ video consumption habits and answer the advertising challenges in the living room!

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WHITE PAPER

The New Life of the Living Room

Discover exclusive insights into media consumption habits in European households today with RTL AdConnect and smartclip’s newly released study on “The New Life of the Living Room”.

Are European consumers switching from linear to VOD? What devices do they use? What are their viewing habits? And what are their attitudes to advertising on each platform?

This brand-new study presents the results of extensive research conducted across 10 European markets and translates these results into actionable opportunities for advertisers and brands — offering essential reading for anyone looking to reach today’s viewers

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What are the findings?

%

of Europeans say that watching videos is the main activity they do at home

%

of Europeans who own a TV set watch Linear TV weekly

%

of Spaniards own a TV

Get a glimpse at the challenges

VIDEO INTERVIEW

The purpose & results of the research

Daniel Bischoff
Chief Marketing & Operations Officer, RTL AdConnect

VIDEO INTERVIEW

Tactics to align with new viewership behaviours

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

VIDEO INTERVIEW

Go beyond the annoying aspect of ad

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

VIDEO INTERVIEW

Grab the audience’s attention

Shira Leffel
Executive Director of Marketing & Product Education, smartclip

Jean-Baptiste Moggio
Head of Marketing, RTL AdConnect

VIDEO INTERVIEW

Reach your audience thanks to creativity

Franck Agnel
Communication & Digital Marketing Specialist

VIDEO INTERVIEW

Introducing The New Life of The Living Room

Stéphane Coruble & Oliver Vesper
CEO of RTL AdConnect & CO-CEO of smartclip

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